Author: Rachel Delaney

4 Ways To Integrate Your Marketing Strategy

  There is one goal for your marketing campaigns: generate revenue either through sales or brand awareness that leads to future sales. However, your ability to effectively maximize your profits from investments in social media, e-mail, PPC campaigns, SEO, and blogging hinges on your ability to integrate all of these tools into a focused, cohesive strategy that uses each channel to build up the other. Here are 5 tips on how to develop an integrated marketing strategy. INTEGRATE E-MAIL WITH SOCIAL MEDIA An e-mail campaign is an effective way to directly connect with customers. When your promotion lands in...

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5 Ways To Publish Fresh Content On A Website Without Using A Blog

Editor’s Note: Below is guest blog post contribution. ProspectMX isn’t opposed to accepting guest blog posts, FYI. If you’d like to contribute to our blog, email info@prospectmx.com and one of our team members will get in touch with you to discuss the details. Happy reading! Recent and relevant content breathes new life into a website and increases the chances of being found by search engines. While a blog is a particularly common way of attracting customers to your website, there are plenty of other ways beyond your blog to improve your search engine ranking, to provide important information, and...

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