Author: Rachel Delaney

4 Ways To Integrate Your Marketing Strategy

  There is one goal for your marketing campaigns: generate revenue either through sales or brand awareness that leads to future sales. However, your ability to effectively maximize your profits from investments in social media, e-mail, PPC campaigns, SEO, and blogging hinges on your ability to integrate all of these tools into a focused, cohesive strategy that uses each channel to build up the other. Here are 5 tips on how to develop an integrated marketing strategy. INTEGRATE E-MAIL WITH SOCIAL MEDIA An e-mail campaign is an effective way to directly connect with customers. When your promotion lands in...

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5 Ways To Publish Fresh Content On A Website Without Using A Blog

Editor’s Note: Below is guest blog post contribution. ProspectMX isn’t opposed to accepting guest blog posts, FYI. If you’d like to contribute to our blog, email and one of our team members will get in touch with you to discuss the details. Happy reading! Recent and relevant content breathes new life into a website and increases the chances of being found by search engines. While a blog is a particularly common way of attracting customers to your website, there are plenty of other ways beyond your blog to improve your search engine ranking, to provide important information, and...

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